La conexión con el público requiere comprensión
Tras la excelente acogida de la versión original en inglés presento el contenido en castellano para una profunda reflexión sobre la importancia de la comprensión para una buena conexión con el público.
Who Decides the Music You Listen To?
Determining who decides the music you listen to requires an analysis of both neurobiology and corporate strategy.On the one hand, music serves as an authentic reflection of our inner selves. It triggers the release of dopamine, a neurotransmitter synthesized from...
Reaching Audience Requires Understanding
Reaching an audience requires understanding. This article demonstrates the importance of writing for your target audience.
Blue Monday Myth: A Masterclass in Marketing
The myth of Blue Monday is a masterclass in marketing with no scientific basis. It relies on psychological variables to manipulate people’s minds. This strategy has been successfully applied in the UK for years.However, we must consider the implications of...